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How to Develop Active Listening in Your Sales Team

May 24, 2022

All good communication is a two-way street, but the lanes are never evenly split.  In fact, successful reps should generally follow the 80-20 rule: spend 20% of your time talking, and 80% of your time listening.  This may run contrary to common wisdom. After all, isn’t it the rep’s job to…well…sell? And doesn’t that require…

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